Arrogant Design: The Twitter Share Sheet

Sure, maybe Twitter did user studies and learned that when someone taps on the standard system share button what the user really wants is a non-standard UI that presents two (IMHO) mostly worthless options:

  1. Send the shared tweet to someone via DM. Do people really send tweets privately to other people so often that this needs to be the most prominent option? Also, how is Twitter determining who to suggest I share the tweet to? The two users listed aren’t involved in the thread I took this screenshot from. Nor are they my most messaged contacts.
  2. Bookmark this tweet? I didn’t even know that was a thing. I thought people favorited tweets (or is Twitter calling “favorites” “likes” this week?) to do that?

Anyway, I’m guessing the vast majority of things people actually want to do when they share a tweet are buried behind a second tap on the “Share Tweet via…” button.

And it’s this sort of presumptuous design that angers me the most. Because that’s exactly what it is – presumptuous if not outright arrogant. It’s some designer (or worse, a growth-hacking-MBA) at Twitter who thinks they know better about what the user wants than the user themselves and then goes and decides to override a standard system behavior all in an effort to increase engagement. Meanwhile, yeah, we still have Nazis in our mentions.

Twitter for Mac fullscreen and whitespace

Here’s Twitter for Mac running in fullscreen on an iMac. An extreme example perhaps – I know there aren’t many people out there using Apple’s most popular desktop model.

And just so we’re clear, here’s the same screenshot but with whitespace colored red.

Also, an unedited screenshot of the fullscreen compose view. I did not add the black myself like I did the red color above. This is what it really looks like.

Twitter for Mac Preferences

Can we step back and admire how the Twitter for Mac “Preferences” window is literally the iPhone app’s settings screen?

I totally get if they were on a deadline and reworking this screen into a native window had to be cut, but they even left in the preference to adjust the app’s behavior when using wifi vs cellular.


On a Mac.