The new push for services revenue feels totally off-brand for Apple. Or at least the old Apple. Maybe we’ve entered a new era for the company where growth-at-all-costs is the chief motivator for how they’re going to treat customers going forward.
There’s no way I can better sum up this attitude and the problems it creates for customers than this summary post by Michael Tsai.
In other words, the app is designed to optimize for Apple’s needs rather than the customer’s. I prefer the old strategy where Apple makes its money from hardware, so it’s free to design the software to do the right thing. “Only Apple could do” didn’t only apply to the technical aspects, but also to what it could do because of its business model.